Produce like you care

Producing like you care is creating growth while applying the principles of Sustainable Development: The resources available should be used to meet human needs while preserving the environment so that these needs can be met not only in the present, but in the indefinite future.
This approach is correlated with the level of interest we put into the environmental protection. Always having your planet at heart helps you preserve it better for the future generations.
The cycle is simple: If we use less than nature’s ability to replenish then we allow environmental renewal which ultimately gives way to sustainable development (in three main domains: environmental, economic and sociopolitical).
Now the real question is: How to? How is it possible to use our scarce resources in efficient ways or even innovate in order to avoid using these limited possessions while still producing?

On top of the different policies already available in most western countries (Carbon Dioxide emissions control, Kyoto protocol etc), there is still a large way to innovate.
Regardless of the working field, a creator should explore all of his production opportunities: Becoming key elements in a regular production process.

There is a general advantage for the society as a whole. For instance, from a strictly economic approach, air pollution is considered a negative “externality”: it harms a third party who was not involved at any point in the economic decision of a particular company. This company's production has caused external costs or “spillover costs” on others. And so over all, cost of society is defined as the sum of the economic costs for all the parties involved. The same idea is implied for the spillover benefits of other activities.

In a nutshell, these externalities –costs or benefits- should be taken into account in the production process and should be either reduced (in the spillover costs) or encouraged (in the spillover benefits).
Only then would we be producing like we care.